• Will G. Farrell was co-founder of the Life Insurance Committee of the L.A. Chamber of Commerce.
  
  
• He was distinguished throughout his life of dedicated service to the public welfare without expectation of reward.
  
  
• In recognition of his renowned career in the life insurance business and his years of devotion to public service Title Insurance and Trust Company in 1949, donated the Will G. Farrell Public Service trophy to the Life Insurance Committee of the L.A. Chamber of Commerce.
  
  
• In 1974 a full sponsorship was assumed by the Los Angeles County Chapter of the Society of Financial Service Professionals – FSP (formerly the American Society of CLU, ChFC) and NAIFA Los Angeles, (formerly Los Angeles Association of Insurance and Financial Advisors.  In 2023, FSP has officially merged with NAIFA.

Criteria:

• The Will G. Farrell Trophy may be awarded only once each year to a member of the life insurance industry in Southern California or someone closely associated with the life insurance industry in the State of California who is distinguished in her/his own industry and who has demonstrated unselfish service to others in and out of the industry.
  
  
• Only members in good standing of NAIFA-Los Angeles may nominate a candidate.

1949 Clark F. Bell

1950 Roy Ray Roberts

1951 Kellogg Van Winkle, CLU

1952 Charles E. Cleeton, CLU

1953 Joseph C. Charlevile

1954 John R. Mage, CLU

1955 John W. Yates

1956 Walter G. Gastril

1957 Charles E. Bent

1958 Lloyd Lafot, CLU

1959 Russell L. Hoghe, CLU

1960 Gerald W. Page, CLU

1961 Ron Stever, CLU

1962 Robert A. Brown, Sr.

1963 John M. Russon, CLU

1964 Rolland R. Hayes, Jr.

1965 Fred A. McMaster, CLU

1966 Harold S. Parsons

1967 V. John Krehebiel, CLU

1968 Bruce Bare, Sr., CLU

1969 George N. Quigley, CLU

1974 Robert L. Woods, CLU

1975 J. Gordon Gourley, CLU

1976 Fred A. Schnell, CLU

1977 Grace Chow

1978 Howard E. Nevonen, CLU

1979 Frank Nathan, CLU

1980 Earl Clark, CLU

1981 William N. Klove, CLU

1982 Walter B. Gerken, CLU

1983 Robert S. Albritton, CLU

1984 Robert B. Hanseen, CLU

1985 Don H. Mehlig, CLU, ChFC

1986 H. M. Wammack, Jr., CLU

1987 Betty Tellefsen, CAE

1988 Mel Hebert, CLU, ChFC, CFP

1989 Peter W. Mullin, CLU

1990 Alfred Hastings, CLU, ChFC

1991 Willisten Bradway, CLU

1992 G. Sydney Barton, CLU

1993 John J. Jack Carroll III, CLU

1994 Louis J. Cassani, CLU

1995 Alan C. Davidson, CLU, ChFC

1996 William W. Davies, CLU, ChFC

1997 Albert T. Horton, CLU, ChFC

1998 Arthur D. Kraus, CLU, ChFC, CFP

1999 Michael M. Flynn, CLU

2001 Dave Davis, CLU, ChFC

2002 W. Harold Petersen, RHU

2003 Emile J. Bayle, CLU, ChFC

2004 Richard H. Linsday, ChFC, AEP, CLU

2005 Michael E. Curry, CLU, CEBS

2006 Gordon T. Colburn, RHU

2007 John A. Davidson, LUTCF, FSS

2008 Gerald Kouzmanoff, CLU, ChFC

2009 Larry Lambert, CLU, CFP®

2010 David V. Dellinger

2011 Carl E. Dickerson

2012 Kimberly Michel

2013 Tom Michel

2014 Larry R. Lee, CLU, ChFC

2015 Kelly Kidwell, CFP, CLU, ChFC

2016 Don Harrington, CLU, ChFC, CFP

2017 Monte Merken, DFP, HIP, LPRT, LUTCF

2018 Martin Greenberg

2019 Grant D. Fraser, CLU, ChFC

2020 William J. Foudy

2021 Lynne Rosenberg

2022 Gilbert Mares

2023 Daralee Barbera